As Australia’s leading nappy brand, Huggies has a longstanding history of serving the needs of Aussie parents. Based on extensive consumer research and feedback directly from parents, the brand understands times have changed and parenting is now more varied, costly and challenging than ever.
“We understand the challenges faced by Aussies families are complex," says Huggies business director Rahul Asthana. "As a business we’ve focused on understanding the range of factors contributing to the current pressures faced by parents, so we can adapt to meet the needs of our consumers. We’ve heard parent’s feedback loud and clear and the changes we have made to our range are a direct response to the varied needs and budgets of families. We’re excited to hear what parents across Australia will have to say about our reinvigorated range.”
The new Huggies Essentials range is available in unisex sizes 1-6 and has been designed to provide up to 12 hours of leakage protection with the trusted absorbency Huggies parents know and love. Additinal key features include a wetness indicator, fun Mickey Mouse design, reduced pricing and unisex sizes.