• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    The Face Mask Market—Three Years Later

    Spunlace Nonwovens A New Normal

    Innovation Shines in Personal Care Wipes

    Paltrow, Cuban Invest in Kudos

    Who’s Who in Baby Diaper Machinery
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    FiltXPO to be Held in October

    Voith Commissions Quality Control Systems at Johns Manville, Smurfit Kappa and WEPA

    Pampers Releases Limited Edition Easy Ups Training Underwear with Peppa Pig Prints

    Glatfelter Develops Compostable Wipe Substrate

    Sabic Reaffirms Commitment to the Circular Economy
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    The Face Mask Market—Three Years Later

    Spunlace Nonwovens A New Normal

    Innovation Shines in Personal Care Wipes

    FiltXPO to be Held in October

    Pampers Releases Limited Edition Easy Ups Training Underwear with Peppa Pig Prints
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Spunlace Nonwovens A New Normal

    Suominen Considers Closure of Mozzate Plant

    Saudi German Nonwovens to Expand Spunmelt Output

    Avgol to Add Recofil 5 Nonwovens Line in North Carolina

    UGAfibers Laboratory Expands Capabilities for Nonwoven and Protective Fabrics Industry
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Manjushree Spntek

    Suominen Considers Closure of Mozzate Plant

    Autoneum to Acquire Automotive Business of Borgers Group

    Vinda Opens SEA Regional Hub

    CJ Biomaterials, Yuhan-Kimberly to Expand Development of Sustainable Products Using PHA
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    FiltXPO to be Held in October

    Sabic Reaffirms Commitment to the Circular Economy

    Voith Acquires Stake in Packaging Start-up Yangi

    Essity Ranked One of the World’s Most Sustainable Companies

    PureCycle to Build First Polypropylene Recycling Center in Europe
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    WEIMA America, Inc.

    Investkonsult Sweden AB

    Valco Melton

    Teijin Frontier Co., Ltd.

    Dukane
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Breaking News

    Technavio Identifies Top Trends in Baby Wipes

    Trends include product innovation, rise in R&D investments and unique marketing strategies

    Technavio Identifies Top Trends in Baby Wipes
    Related CONTENT
    • GPMI Expands Disinfectant Wipes Production
    • Fitesa
    • Kimberly-Clark
    • Scott 24 Maintains Surface Sanitation for 24 Hours
    • Wipes Makers Ditch Plastics
    11.02.17
    Technavio’s latest market research report on the global baby wipes market provides an analysis of the most important trends expected to impact the market outlook from 2017-2021. Technavio defines an emerging trend as a factor that has the potential to significantly impact the market and contribute to its growth or decline.

    One of the key factors resulting in the growth of the global baby wipes market is the introduction of varied products by manufacturers. As babies have mild skin, the products meant for usage on their skin must be manufactured with safe and healthy resources and the products should undergo strict quality checks. Hence, vendors are focused on launching new products that are chlorine or alcohol free, apart from being biodegradable and soft on the skin.

    The top three emerging trends driving the global baby wipes market according to Technavio research analysts are: Product innovation, rise in R&D investments and unique marketing strategies adopted by key vendors.

    Product innovation
    One of the major trends in the baby wipes market is product innovation. To discover areas of potential innovation to meet the demands of parents, vendors are conducting life cycle assessments on their products. Consequently, a major anticipated innovation are environment-friendly and sustainable products. Several factors are contributing to this high demand. Parents usually opt for harmless and alcohol-and-chemical free baby products.

    According to Shikha Kaushik, a lead analyst at Technavio for toys and baby products, “As per government regulations and consumer choices, vendors are focused on manufacturing eco-friendly products. SCA sells baby wipes under its flagship brand Libero. Earth Friendly Baby sells natural and organic products all over the world. Its Gentle Aloe Vera Wet Wipes are made of natural and organic substances. They are free from artificial fragrance and are 100% biodegradable.”

    Rise in R&D investments
    A developing trend in the baby wipes market is the rise in R&D investments by major vendors. Key players are delivering innovative baby wipes due to rapidly changing technologies and rising consumer preferences. Apart from equipping vendors to bring superior products, investments in R&D help them plan strategies to differentiate their products in the market.

    “To introduce improved personal care products, wipes, and nonwoven materials, Kimberly-Clark has invested in R&D. P&G believes that expenditure on R&D assists the company to develop technologies to meet the requirements of the consumers,” says Kaushik.

    Unique marketing strategies adopted by key vendors
    The global baby wipes market has several large and diversified players competing for market share. To obtain dominance in the market and attract consumers, a different strategy is followed by each of these players. P&G sells baby wipes under its flagship brand Pampers. The brand is known for its innovation and the strong relationship that it shares with its customers. Kimberly-Clark sells baby wipes under the flagship brand Huggies that has a strong distribution network that aids it to market its products effectively.
    Related Searches
    • baby wipes
    • Wipes
    • Rise
    • research
    Related Knowledge Center
    • Market Data
    • Wipes
    • Diaper, Baby
    Suggested For You
    GPMI Expands Disinfectant Wipes Production GPMI Expands Disinfectant Wipes Production
    Fitesa Fitesa
    Kimberly-Clark Kimberly-Clark
    Scott 24 Maintains Surface Sanitation for 24 Hours Scott 24 Maintains Surface Sanitation for 24 Hours
    Wipes Makers Ditch Plastics Wipes Makers Ditch Plastics
    Executive Talks: K-C Scott 24 Wipes Offers 24 Hour Protection Executive Talks: K-C Scott 24 Wipes Offers 24 Hour Protection
    Wipes Labeling Act Signed in Illinois Wipes Labeling Act Signed in Illinois
    Responsible Flushing Alliance Adds Board Members Responsible Flushing Alliance Adds Board Members
    Unicharm to Launch Organic Cotton Based Baby Wipe in Taiwan Unicharm to Launch Organic Cotton Based Baby Wipe in Taiwan
    Suominen Introduces Biolace Ultrasoft Suominen Introduces Biolace Ultrasoft
    Oregon to Require Do Not Flush Labeling on Wipes Oregon to Require Do Not Flush Labeling on Wipes
    Fitesa to Add Spunlace Line in Brazil Fitesa to Add Spunlace Line in Brazil
    Coterie Launches Compostable Baby Wipe Coterie Launches Compostable Baby Wipe
    What You’re Reading on Nonwovens-Industry.com What You’re Reading on Nonwovens-Industry.com
    Millie Moon Debuts Luxury Diapers at Target Millie Moon Debuts Luxury Diapers at Target

    Related Breaking News

    • Wipes

      GPMI Expands Disinfectant Wipes Production

      Manufacturer opens new site in Arizona
      09.20.21

    • Fitesa

      Fitesa

      ...
      09.02.21

    • Kimberly-Clark

      Kimberly-Clark

      ...
      09.02.21


    • Wipes
      Scott 24 Maintains Surface Sanitation for 24 Hours

      Scott 24 Maintains Surface Sanitation for 24 Hours

      K-C Professional enters the surface care wet wipes market with an award-winning product
      Karen McIntyre, Editor 09.01.21

    • Wipes
      Wipes Makers Ditch Plastics

      Wipes Makers Ditch Plastics

      Legislative demands and changing consumer preferences have created a need for alternative raw materials in many wipes markets
      Karen McIntyre, Editor 09.01.21

    Loading, Please Wait..
    Trending
    • Thinx To Pay Up To $5 Million To Settle Class Action Suit
    • Pampers Releases Limited Edition Easy Ups Training Underwear With Peppa Pig Prints
    • Abena, Finess Hygiene Announce Merger
    • Glatfelter Develops Compostable Wipe Substrate
    • Sabic Reaffirms Commitment To The Circular Economy
    Breaking News
    • FiltXPO to be Held in October
    • Voith Commissions Quality Control Systems at Johns Manville, Smurfit Kappa and WEPA
    • Pampers Releases Limited Edition Easy Ups Training Underwear with Peppa Pig Prints
    • Glatfelter Develops Compostable Wipe Substrate
    • Sabic Reaffirms Commitment to the Circular Economy
    View Breaking News >
    CURRENT ISSUE

    February 2023

      View More >



    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Dr. Ranjini Murthy Joins Azelis Americas as SVP of Commercial and Digital Excellence
    Pomegranate Extract Tied to Gut and Skin Microbiome Benefits
    Berry Health Benefits Symposium Begins Tuesday, January 31
    Coatings World

    Latest Breaking News From Coatings World

    Presentations Sought for ASTM 2023 Workshop on Weathering and Durability Testing
    Barentz to Distribute Arxada Preservatives in the US HI&I Market
    POLYDURE Coatings Help Customers Keep Their Cool
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    Robert R. Ruffolo to Lead Neuraptive Therapeutics Board
    3D Printed Medical Device Market Value to More Than Triple by 2031
    Cardiovascular Disease Risk Scores Could Help Physicians Better Manage Patient Outcomes
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Azelis Americas Appoints Ranjini Murthy Commercial, Digital Excellence SVP
    Zennova Opens Manufacturing and R&D Center in China
    Lilly to Invest $450M at Manufacturing Site in Research Triangle Park
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Amyris Inc. Launches 4U by Tia Haircare Line Exclusively at Walmart
    LVMH and L’Oréal Enter Bidding War for Stake in Aesop
    Body Care Brand Maëlys Expands into Canada
    Happi

    Latest Breaking News From Happi

    Gattefossé Launches New Formulations Collection
    DSM Receives Registration Approval for SYN-UP as New Cosmetic Ingredient in China
    US Prestige Beauty Sales Rise 15% to $27.1 Billion in 2022
    Ink World

    Latest Breaking News From Ink World

    Executive Board Member Stefan Schülling to Leave Epple Druckfarben at End of February 2023
    Epson SureColor F6470, SureColor F6470H Dye-Sub Printers Available
    Dr. Ranjini Murthy to Join Azelis Americas as SVP of Commercial and Digital Excellence
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    AWA to host 23rd Global Release Liner Industry Conference & Exhibition
    Color-Logic certifies Ecofoil digital labestock for cut sheet printers
    Brandywine Label Printing names Dave Rosen new president
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    FiltXPO to be Held in October
    Voith Commissions Quality Control Systems at Johns Manville, Smurfit Kappa and WEPA
    Pampers Releases Limited Edition Easy Ups Training Underwear with Peppa Pig Prints
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    OPUM, Corflex Global Partner on Knee Assessment Technology
    ODT's Most-Read Stories This Week—Jan. 28
    Roche, Sysnav Partner on Movement Tracking Tech for Neuromuscular Disorders
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Zebra Technologies Selected as One of America’s Greatest Workplaces for Diversity
    Sensormatic Solutions Helps Renner Reduce 87% of Stockouts
    Weekly Recap: Avery Dennison, CES 2023 and Canatu’s LiDAR Deicing Top This Week’s Stories

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login