The report covers the present scenario and the growth prospects of the global organic and natural feminine care market for 2017-2021. To calculate the market size, the report considers the revenue generated from the retail sales of organic and natural feminine care products. The report also includes a discussion of the key vendors operating in this market. The demand for these natural products is increasing because of their advantages in maintaining hygiene.
One trend in market is increasing demand for natural and organic products. There has been an increasing demand for natural and organic feminine care products due to their skin friendly and environment friendly nature. These products are made of non-Genetically Modified (non-GMO) certified organic cotton, which is free from artificial dyes, rayon, and fragrances.
According to the report, one driver in market is growing awareness about hygiene and related products. Feminine hygiene care products such as menstrual pads, tampons, and pantyliners have been in the market for a longer period. But the awareness about the correct use of these products has been low. However, the rising advertisements and campaigns by vendors and governments worldwide, and growing educated population have helped to increase awareness about these products, the way of maintaining proper hygiene, and the correct way of disposal.
Further, the report states that one challenges in market is presence of counterfeit products. Counterfeit products are one of the biggest challenges in the market. Since they are cheap and fake, they affect the brand image and profits of company with the original products. For instance, counterfeit pads contain harmful substances that cause uterine cancer to women, according to the report. In the U.S., in 2014, many law enforcement authorities seized counterfeited products of the Always menstrual pads.