The company’s new strategy is based on three cornerstones—best in business, creating nonwovens that other cannot and a community of changemakers—that describe its ambition.
”From now on we can draw on the determined work done in past years. Our investments in product development, marketing and customer interface as well as the largest investments we have ever made in manufacturing technologies on three continents have created sustainable competitive edge for Suominen and, consequently, a good foundation for our future success. Moreover, the market outlook remains favorable: according to recent independent forecasts, demand for nonwovens will continue to grow, especially in the applications Suominen is focusing on,” states Nina Kopola, president and CEO of Suominen.
In its last strategic plan, Suominen pledged to grow its sales significantly through investments and subsequently announced line upgrades in Brazil and Spain as well as a massive new line investment in Bethune, SC, which is currently coming onstream.
Suominen has also renewed its vision. According to the new vision, Suominen will change the way people think about nonwovens. “When comparing nonwoven rolls, they may seem like the same everyday products. However, every square meter of nonwoven delivered from our plants to our customer is packed with carefully selected features that are tailored to match the needs of the end user. We want to change the way people think about the role of nonwovens in society and we also seek to continuously surprise our customers by introducing entirely new features in nonwovens,” Kopola continues.
During the strategy period of 2017-2021, Suominen will examine opportunities to expand its business operations to new market regions, primarily to Asia. Asia-Pacific region is the largest nonwovens market in the world with a promising growth outlook. Currently, Suominen operates in the Asian markets through sales agents.