Sahiba Puri, Euromonitor International03.10.22
The global retail disposable hygiene market was valued at $112 billion in 2021 and is expected to reach $129 billion by 2026. Asia Pacific contributes more than 40% to the global retail sales. Evolving hygiene standards, growing consumer awareness, increasing purchasing power, innovation, and improved product availability support positive sales performance in the region.
Within the Asia Pacific region, China and Southeast Asia (SEA) collectively account for more than 70% of sales, with China accounting for the lion’s share. In 2021, China represented $28 billion in retail sales while SEA accounted for $6 billion, with Indonesia and Vietnam as the engines of growth in SEA.
Declining Birth Rates Across the Region Challenge Long-term Growth Prospects in Baby Diapers
Baby diapers are among the largest contributors to the retail disposable hygiene sales in Asia Pacific. However, demographic headwinds
Within the Asia Pacific region, China and Southeast Asia (SEA) collectively account for more than 70% of sales, with China accounting for the lion’s share. In 2021, China represented $28 billion in retail sales while SEA accounted for $6 billion, with Indonesia and Vietnam as the engines of growth in SEA.
Declining Birth Rates Across the Region Challenge Long-term Growth Prospects in Baby Diapers
Baby diapers are among the largest contributors to the retail disposable hygiene sales in Asia Pacific. However, demographic headwinds
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