Luna Xing, China National Household Paper Industry Association03.10.22
This article systematically summarizes the market positioning, product changes and marketing strategies of Chinese baby diaper brands in 2021 through a survey of China’s top 11 manufacturers of baby diapers and pads. It presents how Chinese baby diaper brands aimed at a young consumer group handled differentiation in 2021 based on common and special problems outlined by these manufacturers.
The 11 manufacturers of baby diapers/diaper pads are: Fujian Hengan Group Co., Ltd., Guangdong Winsun Personal Care Products Co., Ltd., Hangzhou Qianzhiya Sanitary Products Co., Ltd., Guizhou Kabu International Biotechnology Co., Ltd., Hunan Suitsky Living Goods Co., Ltd., DaddyBaby Co., Ltd., Chiaus (Fujian) Industrial Development Co., Ltd., Dongguan Changxing Paper Co., Ltd., Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd., Fujian New Yifa Group and Mega Soft (China) Co., Ltd.
Changing Demographics
The demographic structure of China is changing. Reduced child-bearing willingness compared to the post-90s and the co
The 11 manufacturers of baby diapers/diaper pads are: Fujian Hengan Group Co., Ltd., Guangdong Winsun Personal Care Products Co., Ltd., Hangzhou Qianzhiya Sanitary Products Co., Ltd., Guizhou Kabu International Biotechnology Co., Ltd., Hunan Suitsky Living Goods Co., Ltd., DaddyBaby Co., Ltd., Chiaus (Fujian) Industrial Development Co., Ltd., Dongguan Changxing Paper Co., Ltd., Quanzhou Tianjiao Lady & Baby’s Hygiene Supply Co., Ltd., Fujian New Yifa Group and Mega Soft (China) Co., Ltd.
Changing Demographics
The demographic structure of China is changing. Reduced child-bearing willingness compared to the post-90s and the co
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