Karen McIntyre, Editor04.01.21
Even as it has been ramping up investment and changing strategies to meet surging demand for disinfectant wipes, Nice-Pak has been working to repackage and rebrand its Nice ‘N Clean wipes products to better reflect the habits of today’s consumers.
“The entire brand was given a face lift. Since we make wipes across many different categories, we wanted more modern packaging that was easier for the consumer to navigate,” says Michael Lyons, VP of Category Development and GM of Brands.
Nice-Pak and its Nice ‘N Clean brand was an early pioneer of the wet wipes industry. Company founder Arthur Julius created the first disposable wet wipes in 1957 using a converted food packet packaging line. In 1960, the company shipped its first products to customers under the Nice ‘N Clean brand. Over the years, Nice ‘N Clean products expanded to include baby wipes, antibacterial hand wipes, disinfecting wipes and lens wipes. Most of the wipes are made with
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