Joy Steed, Smithers Pira04.12.18
By Joy Steed
Smithers Pira
Wipes will continue to present a compelling market opportunity for nonwovens across the next five years as a combination of market and technology factors boost overall value and use globally. This promising market evolution is tracked in detail in the recent market study The Future of Global Nonwoven Wipes to 2023 from Smithers Pira. This study tracks how the volume of nonwovens converted into wipes for consumer and industrial applications will rise 6.3% per year from 1.20 million tons in 2018 to 1.63 million tons in 2023.
This is also an increasingly lucrative segment. Its global value passed the $2 billion mark for the first time in 2017 and will reach $2.84 billion in 2023.
Commercially this is a diversified market. Procter & Gamble (P&G) is the largest global supplier but accounts for only 14.5% of worldwide value. The next four largest firms hold around 20% of the market, combined, meaning there remain multiple opportunities for smaller and locally based companies.
There are multiple supply and demand side influences on and within worldwide consumption
Smithers Pira
Wipes will continue to present a compelling market opportunity for nonwovens across the next five years as a combination of market and technology factors boost overall value and use globally. This promising market evolution is tracked in detail in the recent market study The Future of Global Nonwoven Wipes to 2023 from Smithers Pira. This study tracks how the volume of nonwovens converted into wipes for consumer and industrial applications will rise 6.3% per year from 1.20 million tons in 2018 to 1.63 million tons in 2023.
This is also an increasingly lucrative segment. Its global value passed the $2 billion mark for the first time in 2017 and will reach $2.84 billion in 2023.
Commercially this is a diversified market. Procter & Gamble (P&G) is the largest global supplier but accounts for only 14.5% of worldwide value. The next four largest firms hold around 20% of the market, combined, meaning there remain multiple opportunities for smaller and locally based companies.
There are multiple supply and demand side influences on and within worldwide consumption
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