The Baby Diaper Market

In the baby diaper market these days there is a clear trend towards comfort and thinness. Technology advances have allowed diaper manufacturers to solve all sorts of wetness and leakage issues. While a body-hugging fit helps prevent leakage, ultra-thin diapers help contribute to a trim appearance under a baby’s clothing.

In addition to aesthetic appeal, technology improvements in nonwovens and films have enabled diaper producers to reduce the weight of these materials substantially over many years. “Diaper producers aggressively seek to use less material to accomplish the same or better performance,” says diaper industry tracker Pricie Hanna. “The performance and aesthetics standards of the industry, however, are not compromised.”

Moving forwar,d trends in baby diapers, says Hanna, include increasing the use of stretch fabric components with customized elastic performance and soft, cloth-like aesthetics; thinner diapers with superior fluid absorption and retention performance; and diapers with excellent softness, cloth-like aesthetics and brilliant printing for nonwoven, film and laminate components.

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