Ontex Strengthens Focus on Partner Brands, Healthcare

A major manufacturer of baby diapers and other disposable products, Belgium-based Ontex has increased its focus on healthcare and partner brands in Europe and North America, where the growth potential in this market is strong, under a plan called the New Ontex. Under the new plan, the company will increase its focus on its already successful relationships with partner brands in the absorbent hygiene market in North America and Europe as well as on its healthcare businesses.
 

In 2020, this part of the portfolio represented €1.43 billion in revenues and an above group average adjusted EBITDA margin of 13%. Meanwhile, the business activities in the rest of the world, which are focused on Ontex’s own brands, represented €0.65 billion in 2020 in revenues with an adjusted EBITDA margin of 8%. These businesses will be managed for value while exploring future strategic alternatives. 

“The New Ontex will focus on partner brands and healthcare in Europe and North America. This marks a strategy shift that will allow us to build on our inherent strengths and leverage the full potential of o