04.10.19
With an estimated 25 million sufferers in the U.S. alone, adult incontinence has been attracting top talent in recent years with entrepreneurs looking to put their own spin on solving an issue affecting more people daily. The latest entrepreneurial duo—the people behind Because adult incontinence—comes not from a top absorbent hygiene company but from Silicon Valley.
After many successful years at some of the top tech firms in the U.S. like Uber, eBay and WeWork, partners Luca Gualco and Alex Suvacioglu turned their attention to adult incontinence, an issue Gualco had been aware of since he was a young boy—his grandmother was a sufferer.
“When we started looking for a new idea nearly three years ago, senior citizens were a top priority,” Gualco says. “This is a population that is often ignored. We both had family members who had incontinence…my grandmother had it.”
While he cannot deny that the prod
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