Ahlstrom has expanded WallStar Digital, its 100% PVC-free nonwoven portfolio for wallcovering, delivering exceptional digital print quality and limitless creative potential.
In addition to WallStar Digital Wallcover, the range now includes three new segments: Easy, Advance and Essential. Engineered for all digital printing technologies, they offer various advantages like rich textures, outstanding durability, ease of application, and responsibly sourced materials. This expansion reinforces Ahlstrom’s commitment to providing innovative solutions that address the growing need for safe, sustainable and high-performance materials.
Ahlstrom’s new WallStar Digital EASY offers an extensive range of pre-pasted and self-adhesive nonwovens. Both options ensure a quick, clean, and hassle-free installation, making wall decoration much easier.
WallStar Digital Advance is Ahlstrom’s innovative offering delivering PVC-free wallcovering media that meets Type II commercial standards. This commercial-grade wallpaper is designed for high-traffic environments, combining superior performance, sustainability, and aesthetic excellence to transform digital printing projects.
WallStar Digital Essential brings environmentally conscious innovation to wallcoverings without sacrificing performance. Made with FSC-certified pulp, 100% recycled synthetic fibers, and 100% recycled binders, WallStar® Digital Essential considers environmental impact from sourcing to production. With a soft texture, high stability, and excellent digital print results, it ensures effortless installation and stunning designs.
Combined with WallStar Digital Wallcover, portfolio’s widest range of nonwovens for digital printing, providing unlimited scope for natural aesthetic and premium designs, Ahlstrom now offers the ultimate solution for digital wallcoverings.
“The expansion of WallStar Digital positions Ahlstrom as the most comprehensive solution provider for our customers who want to stay ahead in the evolving arena of digital décor,”says Pierre Mary, Vice President of Ahlstrom’s Nonwovens business.
