Readers will gain insight into the two new Walmart exclusive baby diaper brands that have made their way to the aisles of the U.S.’s biggest retailer.
The report will provide context into these new brands including:
- Photos of their packaging, relative price per unit, and value proposition to consumers
- Diaper core performance benchmarks including rewet, speed and capacity and comparing against the range and average of 17 brands in the U.S. market
- Estimated GSM of various nonwoven components compared to the U.S. benchmark
- Close up photos with 40X magnification of nonwoven and hook & loop components of each brand