Specific product improvements to Depend Silhouette Underwear for Women include: Advanced Shapewear Technology to offer the smoothest and softest fabric from Depend to-date; two color collections, including Classics featuring black and pink, and Expressions featuring lavender, berry and teal; and expanded size range to offer small through extra-large.
The Depend Real Fit Briefs for Men line has been updated to feature: The softest, smoothest fabric from Depend to-date; and availability in two colors – grey and black – across two sizes – small/medium and large/extra-large.
"Kimberly-Clark and the Depend brand are committed to breaking category stigmas and providing people with continuously innovative products that allow them to live active, fulfilling lives," explains Lauren Kren, senior brand manager for Depend brand. "While over 65 million Americans experience some type of bladder leakage, many are not using the correct products to help manage symptoms due to stigma or embarrassment. We're excited about the potential of these product improvements and The Only Thing Stronger Than Us Is You program to reduce these barriers and ultimately provide better solutions for our customers."
The supporting integrated marketing creative was inspired by and intended to celebrate the strength of Depend consumers. Depend understands that people are managing incontinence among many other aspects of life, and rely on the trusted protection of Depend products to keep up with daily life.