"We are excited to bring our new beautiful designs and ultra-soft fabric to consumers to help them be there for the moments that matter the most," says Lauren Kren, senior brand manager for Depend brand. "Depend believes that incontinence should not be a barrier to living your best life. Instead, users should feel empowered to engage in their favorite activities without the distractions of bladder leakage or discomfort. We are committed to providing the best product solutions so that consumers feel confidently protected from leaks, and ready to partake in any moment."
Enhancements to new Depend Fit-Flex Underwear provide additional support for consumers, including an ultra-soft fabric, that allows for all-day comfortable protection. Additionally, new Depend Fit-Flex Underwear features a blush color and a variety of designs to help women who experience incontinence feel even more comfortable in a garment that fits and feels like underwear.
Starting this month, consumers can try new Depend Fit-Flex Underwear and will be reimbursed if they are not fully satisfied.
The launch of new Depend Fit-Flex Underwear will be supported by new TV and print ads, and an engaging launch event this summer to further encourage consumers to feel confident in being there for moments that matter most in life. Additionally, the launch of a private Facebook group, "The Incontinence Community," will serve as a safe and private space for those who experience incontinence to receive advice, support and resources.