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    Breaking News

    Depend Enhances Fit-Flex Underwear

    Women's incontinence underwear features an ultra-soft, flexible fabric

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    06.25.19
    In a survey commissioned by Kimberly-Clark's Depend brand, research has shown that when people with incontinence feel comfortable and protected, they are more likely to engage with the people and things they love most, which is why the brand has developed new Depend Fit-Flex, which features a new blush color and a variety of designs for women, and an ultra-soft, flexible fabric.

    "We are excited to bring our new beautiful designs and ultra-soft fabric to consumers to help them be there for the moments that matter the most," says Lauren Kren, senior brand manager for Depend brand. "Depend believes that incontinence should not be a barrier to living your best life. Instead, users should feel empowered to engage in their favorite activities without the distractions of bladder leakage or discomfort. We are committed to providing the best product solutions so that consumers feel confidently protected from leaks, and ready to partake in any moment."

    Enhancements to new Depend Fit-Flex Underwear provide additional support for consumers, including an ultra-soft fabric, that allows for all-day comfortable protection. Additionally, new Depend Fit-Flex Underwear features a blush color and a variety of designs to help women who experience incontinence feel even more comfortable in a garment that fits and feels like underwear.

    Starting this month, consumers can try new Depend Fit-Flex Underwear and will be reimbursed if they are not fully satisfied. 

    The launch of new Depend Fit-Flex Underwear will be supported by new TV and print ads, and an engaging launch event this summer to further encourage consumers to feel confident in being there for moments that matter most in life. Additionally, the launch of a private Facebook group, "The Incontinence Community," will serve as a safe and private space for those who experience incontinence to receive advice, support and resources. 
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      Tara Olivo, associate editor 04.07.21

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      03.29.21

    • Adult Incontinence
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      Tara Olivo, associate editor 03.03.21


    • Adult Incontinence | Diaper, Baby | Feminine Hygiene | Mergers and Acquisitions | North America

      Domtar Completes Sale of Personal Care Business

      Unit was acquired by American Industrial Partners
      Tara Olivo, associate editor 03.02.21

    • Adult Incontinence
      Ontex Develops Smart Adult Diaper

      Ontex Develops Smart Adult Diaper

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      02.18.21

    • Adult Incontinence | North America

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      02.11.21


    • Adult Incontinence | Feminine Hygiene
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      01.20.21

    • Adult Incontinence
      TZMO USA, Special Needs Group Form Partnership

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      SNG will sell Seni USA brand adult incontinence products
      01.14.21

    • Adult Incontinence

      Triple W Launches Next Generation Personal Bladder Sensor

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      01.13.21


    • Adult Incontinence | Diaper, Baby | Feminine Hygiene | Mergers and Acquisitions | North America
      Domtar Sells Personal Care Unit

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      Private equity firm buys business in $920 million deal
      01.08.21

    • Adult Incontinence | Feminine Hygiene

      Essity Announces Proposal to Increase Ownership in Asaleo

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      12.10.20

    • Adult Incontinence | Shows/Events

      Virtual Hygienix Attracts 240 Attendees

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      11.20.20


    • Adult Incontinence

      Finess Bladder Leakage Product Launches in Target Stores

      Product designed to stop bladder leaks before they start
      11.11.20

    • Adult Incontinence
      NorthShore Launches Megamax Tab-Style Brief Color Collection

      NorthShore Launches Megamax Tab-Style Brief Color Collection

      Super absorbent adult diaper available in pink, blue and white
      11.02.20

    • Adult Incontinence | Diaper, Baby | Feminine Hygiene | Middle East/North Africa

      Essity Divests Partly Owned Company in Tunisia

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