Maxcess Announces New Americas Leadership Structure

Maxcess International has announced the establishment of two Americas commercial leadership positions: one responsible for sales and customer service for its legacy Maxcess products, and one responsible for sales and customer service for its RotoMetrics products. Both positions will report directly to CEO Ray Baran. 

Aaron Powers will be VP of sales for Maxcess, with responsibility for sales and customer service across Guiding, Winding, Slitting, Tension, Rolls, Roll Coverings and International Cutting Die (ICD). Kiki Chosid will be returning to Maxcess as VP of sales for RotoMetrics, with responsibility for sales and customer service across Flex Dies, Solid Dies and Print and Magnetic Cylinders. 

Powers joined Maxcess in 2019 as global product manager for Tidland slitting and winding, leading the development and launch of products such as Advantage Series Knifeholders, PressureMax and RD AutoScore. For the last two and a half years, he has led Maxcess’ field sales organization for the Western U.S., providing technical and commercial leadership supporting sales growth and profitability. Prior to Maxcess, Powers served in a variety of positions for Eaton Corporation. His roles included technical sales, continuous improvement and product management across product lines such as low voltage power distribution and control, and electrical connectors and support systems for global industrial end users and OEMs. 

Chosid returns to Maxcess after spending the last year and a half at Resource Label Group as vice president of Sales – Engineered Products. She previously served as regional VP of sales for Maxcess. Prior to her role at Maxcess, Chosid held various sales positions at RotoMetrics, including sales account manager, national account manager and national sales director. She also held sales roles at Conversource, Gateway Packaging Co. and Prime Packaging & Label. 

“I am confident that these changes and the elevation of these individuals to key leadership roles will strengthen our commercial organization and drive our focus on our Americas customers,” says Baran. “Combining sales and customer service under one leader will also ensure that Americas teams are aligned around delivering the highest quality service to our customers and being their go-to resource for web handling solutions. Separating commercial leadership of Maxcess and RotoMetrics allows those teams to focus on their respective products and end markets.” 

In addition to the sales team changes, Maxcess will also be updating its primary Americas office contact address to the Eureka facility for RotoMetrics and to the Oklahoma City facility for legacy Maxcess brands (Fife, Tidland, MAGPOWR) for transactions, invoicing and back-office operations, to improve customer response time.