Swiffer Launches Lemon Duster 

Designed to tackle one of consumers’ least favorite household tasks, Swiffer has launched Lemon Dusters, which combine the brand’s Trap + Lock technology with a bright lemon scent that leaves behind up to one hour of freshness.

“Dusting is one of those chores that’s easy to put off because it can feel repetitive and endless,” says Ann Tobias, Swiffer brand director. “With the new Swiffer Lemon Dusters, we wanted to make the experience more rewarding and satisfying by pairing Swiffer’s trusted trap and lock performance with a refreshing lemon scent that makes your home feel cleaner long after you’re finished dusting.”

The new Swiffer Heavy Duty Lemon Duster combines dust-busting strips and thousands of specially coated fibers to Trap + Lock five times more dust than a feather duster, while its 360-degree design easily reaches hard-to-clean surfaces. A zesty lemon scent lingers for up to one hour, leaving behind the scent of clean without the need for a spray.

“Not all dusters capture dust in the same way. When dust is moved rather than trapped, it can become airborne and settle back onto other surfaces, meaning it may need to be cleaned again,” says Arianna Castro, Swiffer scientist. “Swiffer Heavy Duty Lemon Dusters are designed to trap and lock dust, helping remove dust and common allergens from surfaces instead of simply moving them around. They remove up to 95% of allergens. Their easy-to-use design, paired with a refreshing lemon scent, helps make dusting feel like a simpler and more pleasant part of keeping a clean home.”