• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Exclusives
    • Applications
    • Technology
    • Market
    • Other
    • Top 40
    • Buyers Guide
    • Hygiene Directory
    • More
  • Magazine
  • News
  • Exclusives
  • Applications
  • Technology
  • Market
  • Other
  • Top 40
  • Buyers Guide
  • Hygiene Directory
  • Current / Back Issues
    Features
    Editorial
    Columns
    Digital Edition
    Southeast Asia Edition
    eNewsletter Archive
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Fibers Report

    Household Wipes Market

    Sustainable Hygiene Products Gain Ground

    Moist Toilet Wipes Lead 2024 Growth, Baby Wipes Decline, and General-Purpose Wipes Bounce Back

    Dissolvable Wipes. Will They Be the Industry’s Next Big Thing?
    Company Cameo
    Financial News
    Machinery Equipment
    New Products
    Nonwovens News
    Patent Review
    People in the News
    Supplier News
    Top News
    Live From Shows
    Top News
    Ontex Introduces bioSAP in Baby Diapers

    Applecrumby Launches Chlorine-Free Diaper

    Essity Recognized by CDP for Sixth Consecutive Year

    New York to Mandate Diaper Labeling

    Autoneum Develops Adhesive-Free Automotive Carpet
    Nonwovens Insights
    Online Exclusives
    Adult Incontinence
    Absorbent Core
    Antimicrobials
    Apparel
    Automotive and Transportation
    Face Masks
    Chemicals / Adhesives
    Construction
    Contract Services
    Diaper, Baby
    Electronics
    Feminine Hygiene
    Fibers
    Filtration
    Flame Retardance
    Geotextile / Agrotextile
    Home Products
    Hygiene Film/Components
    Industrial / Institutional
    Inspection / Quality Control
    Machinery and Equipment
    Medical
    Wipes

    Video Bite: Technical Absorbents Finds Success in Self Healing Geo Liner Market

    Ontex Introduces bioSAP in Baby Diapers

    Applecrumby Launches Chlorine-Free Diaper

    Autoneum Develops Adhesive-Free Automotive Carpet

    Premier Care Industries Expands Manufacturing Operations
    Air Through Bonding
    Airlaid
    Carded/Carding
    Chemical Bonded
    Composite
    Meltblown
    Needlepunch
    Nanotechnology
    Spunbond
    Spunbond/Spunmelt
    Spunlace
    Thermal Bonded
    Wetlaid

    Softbond, A.Celli Collaborate on Spunbond Line

    Freudenberg to Showcase Advanced Foam Replacement at FOAM Expo

    Reifenhauser Reicofil GmbH & Co.

    Enka Tecnica GmbH / Reifenhauser Heinsberg GmbH

    Sandler Group
    China
    Eastern Europe/Russia
    India
    Middle East/North Africa
    North America
    Pacific Rim
    South/Central America
    Turkey
    Western Europe

    Premier Care Industries Expands Manufacturing Operations

    A Look At Megasoft—Asia's Vertically Integrated Hygiene Producer

    CIDPEX Middle East to be Held in September

    Pelsan Tekstil to Add Films Production in North Carolina

    Citadel J – From Round Wipes Roll to Revenue
    Associations
    Contracts / Awards
    Education
    Facilities / Capacity
    Green / Sustainability
    Legal / Regulatory
    Market Data
    Flushability
    Mergers and Acquisitions
    Product Improvement / Innovation
    R&D/Basic Research
    Shows / Events

    Premier Care Industries Expands Manufacturing Operations

    Nippon Shokubai's U.S. Group Company Acquires ISCC Plus Certification

    Joa to Acquire Cellulose Converting Solutions

    Smithers Predicts Growth for Nonwoven Battery Separators

    CIDPEX Middle East to be Held in September
    Chart
    Companies
    All Companies
    Categories
    Company Profiles
    Add New Company
    International Buyers Guide Companies
    Dukane Center of Excellence for Personal Care, Nonwovens and Packaging

    Valco Melton

    Herrmann Ultrasonics, Inc.

    ELSNER

    Alliance Machine and Engraving
    Brands
    Brand Owners
    • Magazine
      • Current / Back Issues
      • Features
      • Editorial
      • Columns
      • Digital Edition
      • Southeast Asia Edition
      • eNewsletter Archive
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • All Companies
      • Categories
      • Company Profiles
      • Add Your Company
    • Applications
      • Absorbent Core
      • Adult Incontinence
      • Antimicrobials
      • Apparel
      • Automotive and Transportation
      • Chemicals / Adhesives
      • Construction
      • Contract Services
      • Diaper, Baby
      • Electronics
      • Feminine Hygiene
      • Fibers
      • Filtration
      • Flame Retardance
      • Geotextile / Agrotextile
      • Home Products
      • Hygiene Film/Components
      • Industrial / Institutional
      • Inspection / Quality Control
      • Machinery and Equipment
      • Medical
      • Wipes
      • Face Masks
    • Technology
      • Air Through Bonding
      • Airlaid
      • Carded/Carding
      • Chemical Bonded
      • Composite
      • Meltblown
      • Needlepunch
      • Nanotechnology
      • Spunbond
      • Spunlace
      • Thermal Bonded
      • Wetlaid
      • Spunbond/Spunmelt
    • Market
      • China
      • Eastern Europe/Russia
      • India
      • Middle East/North Africa
      • North America
      • Pacific Rim
      • South/Central America
      • Turkey
      • Western Europe
    • Other
      • Associations
      • Contracts / Awards
      • Education
      • Facilities / Capacity
      • Green / Sustainability
      • Legal / Regulatory
      • Market Data
      • Mergers and Acquisitions
      • Product Improvement / Innovation
      • R&D/Basic Research
      • Shows / Events
      • Flushability
    • Top 40 Companies
      • Chart
      • Companies
    • Online Exclusives
    • Slideshows
    • Hygiene Directory
      • Brands
      • Brand Owners
    • Experts Opinions
    • Videos
    • Podcasts
    • Infographics
    • eBook
    • Whitepapers
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
      • Live From Asian Connections
    • Jobs
    • Resources
      • Suppliers Gallery
      • Literature Showcase
      • Web Showcase
      • Home Page Showcase
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms of Use
    Editorial

    What’s In A Niche?

    ...

    Karen McIntyre, Editor09.15.10
    There’s no doubt about it. There are a lot of wipes out there. Everyone knows about the gold standards—baby wipes, floor cleaning wipes, disinfectant wipes—but did you know there is a wipe out there to grease a frying pan before cooking your morning omelette or a wipe specifically for cleaning off your children’s toys or relieving a runny nose? These are just a few of the examples of the many new wipes products discovered by associate editor Sandra Levy for her article, The Explosion in Niche Wipes (page 12). It seems taking a good idea from the concept stage to the marketplace is rife with obstacles and the many companies that have successfully launched a product share their tips and tricks for working with converters, developing a marketing campaign on a budget and more.

    While most of these product launches will continue to remain in the niche category, stranger things than one of them achieving real sales success has happened. In the past couple of years alone, Boogie Wipes—saline-based wipes for runny noses—have gone from a boutique product to one that is found in most major drugstore chains and retailers. And, when you consider that it took Procter & Gamble only a few years to turn Swiffer from an obscure concept into a blockbuster global brand, it is certain that consumers keep turning to wipes in their daily lives.

    Basically, the formula for success is simple. If there is a proven need and if the product will make consumers’ lives simpler, no matter what the task, a wipe will do well. It just takes some hurdles to get it to market.

    In fact, the wipes market is one that has been born out of innovation and a knack for addressing consumer need. So now the only question is what else do they need?

    Karen McIntyre
    Editor
    karenb@rodpub.com
    Related Searches
    • baby wipes
    • swiffer
    • Wipes
    • retailers
    Related Knowledge Center
    • Wipes
      Loading, Please Wait..
      Breaking News
      • Radienz Living Adds to Board
      • Premiere Care Expands Operations in Texas
      • Ontex Introduces bioSAP in Baby Diapers
      • Ahlstrom Receives Offer for Abrasives Business From Munksjö
      • Applecrumby Launches Chlorine-Free Diaper
      View Breaking News >
      CURRENT ISSUE

      June 2025

      • Fibers Report
      • Household Wipes Market
      • Sustainable Hygiene Products Gain Ground
      • Hygiene Goods Continue to Drive Expansion in Fluff Pulp
      • View More >