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Staying Clean Was Never So Easy
By Tim Wright, editor
Published June 9, 2014
Product innovation in the household wipes category continues to draw in consumers on the hunt for convenience. Read More »
Wipes Continue to Expand
By Karen McIntyre, Senior Editor
Published June 12, 2013
Consumers’ craving for convenience drives sales across many categories. Read More »
Wipes: A Growth Category in Choppy Economic Waters
By Ian Bell, Head of Home Care, Tissue and Hygiene Research, Euromonitor International
Published September 4, 2012
Strategic investments can lead to gains in personal care within developed market regions. Read More »
By Price Hanna and Lynda Kelly
Published June 21, 2011
nonwovens are finding consumer product areas an attractive deal Read More »
By Karen McIntyre, Editor
Published February 24, 2010
as economic conditions improve, manufacturers are gearing up for a return to consumer spending Read More »
By Adrian Atterby, Euromonitor International
Published February 6, 2008
After a period of sustained development, global value sales of household cleaning wipes have stagnated recently. Even in markets where consumers have access to the highest levels of disposable income, such as North America or Western Europe, sales h… Read More »
Household Wipes: Searching For The Next Swiffer
By Karen McIntyre, Editor
Published February 12, 2007
growth slows as the market awaits its next blockbuster Read More »
Household Care: A Homerun For Wipes
By Karen McIntyre, Editor
Published February 10, 2006
floor cleaning cloths boost household wipes market beyond baby wipes in North America Read More »
The Evolution of Household Cleaning
By Christine Esposito, Nonwovens Staff
Published January 6, 2006
Fueled by busy homeowners willing to pay more for convenience, the evolution of the household cleaning products has meant less human contact with cleaning than ever before. But will consumers continue to shell out cash for gadgets when a regular spray bottle will do the trick? Read More »
A Clean Sweep: Is It Within Reach?
Published June 1, 2005
household wipes have registered off-the-chart growth in recent years, but now manufacturers will need to innovate even more to compete Read More »