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Staying Clean Was Never So Easy
By Tim Wright, editor
Published June 9, 2014
Product innovation in the household wipes category continues to draw in consumers on the hunt for convenience. Read More »
Published May 15, 2014
donation includes gift baskets with cleaning items such as Swiffer, Tide, Mr. Clearn Read More »
Wipes Continue to Expand
By Karen McIntyre, Senior Editor
Published June 12, 2013
Consumers’ craving for convenience drives sales across many categories. Read More »
Published November 16, 2012
P&G initiative supports Cleaning for a Reason charity. Read More »
Published September 8, 2011
The brand re-designed its products to provide improved performance and technology, and a high definition clean. Read More »
By Karen McIntyre, Editor
Published April 15, 2010
Ten years ago, the wipes market began a period of remarkable growth in terms of both size and diversity. Consumer product companies began launching products throughout a number of segments ranging from personal care to household care to pet care to a… Read More »
Published August 6, 2008
Extension includes dusting spray, duster and wood floor cleaner. Read More »
By Adrian Atterby, Euromonitor International
Published February 6, 2008
After a period of sustained development, global value sales of household cleaning wipes have stagnated recently. Even in markets where consumers have access to the highest levels of disposable income, such as North America or Western Europe, sales h… Read More »
Household Wipes: Searching For The Next Swiffer
By Karen McIntyre, Editor
Published February 12, 2007
growth slows as the market awaits its next blockbuster Read More »
Household Care: A Homerun For Wipes
By Karen McIntyre, Editor
Published February 10, 2006
floor cleaning cloths boost household wipes market beyond baby wipes in North America Read More »