INDA president Tony Fragnito opened the 2026 World of Wipes (WOW) conference this morning in Nashville, TN. The theme of this year’s program, Redefining Wipes: Smart. Sustainable. Scalable. brings together manufacturers, suppliers, brand owners and thought leaders to examine the technologies, regulations and market forces shaping the next generation of wipes.

The conference is exploring sustainable packaging trends, evolving standards and regulations, substrate evaluation, formulation science, decarbonization strategies, household and baby wipes, and developments across the global market and value chain.

In addition to the conference, the WOW conference will feature:

Wipes Development Course – June 29–30
Led by Heidi Beatty, CEO of Crown Abbey, this 12-session course provides in-depth instruction spanning the wipes development process—from concept and fabric selection to formulation design and packaging considerations.

Exhibits & Lightning Talks – June 30 & July 1
Attendees can discover the latest products, innovations, and technologies from industry suppliers in the Exhibits. Select exhibitors will also deliver five-minute Lightning Talks, offering concise insights into new developments ahead of the networking receptions and new technology showcases.

Lunch Arounds – June 30 & July 1
These small-group lunch discussions offer an opportunity to connect with peers, entrepreneurs, and industry leaders in an interactive setting designed to encourage dialogue and collaboration.

World of Wipes Innovation Award® – June 30 & July 2
This annual award recognizes advances in nonwoven-based wipes that expand functionality and application. Finalists presented their innovations on June 30, and the winner will be announced on July 2.

Next year, the WOW conference will be held June 7-10 in Indianapolis, IN.