08.20.15
Scott Rosenzweig has been appointed president of Sanitized (USA) Inc., the newly established U.S. headquarters for Swiss-based Sanitized group, the number one built-in antimicrobial brand in Europe with strong and growing awareness globally, delivering hygiene function and material protection to over 500 licensees who incorporate the Sanitized technology and ingredient brand in hundreds of product categories.
“My job will be to expand the U.S. presence of the Sanitized ingredient brand,” says Rosenzweig who holds an MBA degree from New York University and has 25 years of experience in strategic brand extension, new product development, and proactive licensee management. “This will allow our licensed partners the opportunity to build their businesses and to differentiate their products by delivering to their end users our core benefits of freshness, comfort, and/or material protection.”
Sanitized will now sell directly to customers in the consumer housewares and building materials industries as well as to those commercial business sectors, such as foodservice and healthcare that use polymers in its end products.
“My job will be to expand the U.S. presence of the Sanitized ingredient brand,” says Rosenzweig who holds an MBA degree from New York University and has 25 years of experience in strategic brand extension, new product development, and proactive licensee management. “This will allow our licensed partners the opportunity to build their businesses and to differentiate their products by delivering to their end users our core benefits of freshness, comfort, and/or material protection.”
Sanitized will now sell directly to customers in the consumer housewares and building materials industries as well as to those commercial business sectors, such as foodservice and healthcare that use polymers in its end products.