Three Procter & Gamble brands were named among the world’s most valuable by brand consulting firm Interbrand .
Interbrand publishes its “Best Global Brands” list annually, identifying and examining the top 100 most valuable brands globally.
Pampers, Gillette and Duracell—all owned by Cincinnati-based P&G—were listed among top brands like Apple, Google and Coca-Cola.
Pampers was listed at 29th, with a value of $13.035 billion and moving up five spots from its ranking of 34th in 2012.
This year, Apple knocked Coca-Cola from the top spot. Coca-Cola held the No. 1 position for 13 consecutive years and is now ranked No. 3 while Google jumped to No. 2.
Interbrand’s Best Global Brands methodology was the first of its kind to become ISO certified. It analyzes the many ways a brand benefits an organization, from delivering on customer expectations to driving economic value.
When determining the top 100 most valuable global brands, Interbrand examines three key aspects that contribute to a brand’s value: The financial performance of the branded products or service; the role the brand plays in influencing consumer choice; and the strength the brand has to command a premium price, or secure earnings for the company.