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Huntsman Textile Effects launches Avitera Light Red SE



Published March 8, 2013
Huntsman Textile Effects continues to make strides in the Avitera SE range with the launch of the Light Red range. The new bluish red polyreactive dyes now feature a broad palette color spectrum in the pale shades with highest light fastness.

Continuing from its introductory launch in October 2010, Avitera SE is Huntsman Textile Effects’ flagship dye technology for exhaust application on cellulosic fibers.

With dyeing and washing-off processes never exceeding 60°C, Avitera SE helps textile mills increase production outputs and reduce water and energy consumption and carbon emissions by up to 50% says the company. Using only 5% or less unfixed dye instead of the conventional 15 to 30%, Avitera SE greatly reduces the number of rinsing baths required to obtain fastness properties.  

Its high solubility also allows dyes to be applied at ultra-short ratios, ensuring much lower processing costs. Avitera SE’s compatibility and low sensitivity to dyeing parameters also gives lab-to-bulk and bulk-to-bulk reproducibility, thereby minimizing reprocessing.

+65 6390 6482
www.huntsman.com