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GoodNites, Poise innovations win 2013 Product of the Year

February 12, 2013

Kimberly-Clark's GoodNites and Poise brands have been honored as "2013 Product of the Year" in their respective Children's Care and Feminine Wellness categories.

GoodNites Bed Mats was honored for providing children and their moms an alternative choice to manage bedwetting, while Poise was recognized for its line-up of products that deliver comfort for women over 40.

Operating in 32 countries and now in its fifth year in the United States, Product of the Year is the world's largest consumer-voted product award that celebrates innovation and consumer confidence in consumer packaged goods. The company annually surveys tens of thousands of U.S. shoppers asking them to judge products based on innovation, use, satisfaction and purchase intent. 2013 Product of the Year winners were published in the Feb. 10 issue of Parade magazine. Read more at or

The GoodNites brand has been providing bedwetting solutions for more than 17 years. The GoodNites Bed Mats, which received tens of thousands of votes from American shoppers, are the latest innovation to address this condition and make life easier for moms and children.

"The GoodNites Bed Mats product was inspired by feedback we received from parents who wanted an alternative to disposable garments," says Jen Wilder, GoodNites brand director at Kimberly-Clark. "To have Bed Mats recognized and endorsed by American consumers and Product of the Year USA only reinforces how much we value the product, and more importantly, the positive impact it makes in providing a better night's rest for parent and child."

Between 5 to 7 million children ages four and older suffer from the medical condition known as nocturnal enuresis, or bedwetting. Some children prefer not to wear disposable garments, making Bed Mats another option to help manage their condition. This one-of-a-kind, super absorbent, cloth-like disposable mat can be secured on top of bed sheets, allowing children to better manage bedwetting and ensuring a good night's sleep for the whole family. 

An estimated 50 million women in North America are approaching or experiencing menopause and its various challenging symptoms. Millions of these women have long relied on Poise products for discreet protection from light bladder leakage. This suite of five products by Poise offers women hot flash comfort as well as comfort for daily freshness and intimacy.

Poise Roll-On Cooling Gel and Body Cooling Towelettes help provide hot flash comfort. Poise Personal Lubricant is designed for long-lasting lubrication to enhance the intimate experience. Poise Panty Fresheners offers a fresh, clean scent to help women feel more confident in managing odors from light bladder leakage, excessive sweating and other changes they experience at this stage in their lives. Poise Feminine Wash delivers daily freshness for a woman's intimate areas.

"The Poise Feminine Wellness line offers products that enable women to address a challenging life stage with greater comfort and confidence," says Rebecca Dunphey, Poise brand director at Kimberly-Clark. "We see these products as a natural continuation of the relationships that Poise already has established with millions of women who rely on us for discrete protection against light bladder leakage."