To provide extra motivation Pull-Ups is launching a consumer call-to-action. Parents can go to Facebook.com/Pull-Ups and upload an image of their tot's first flush moment for a chance to have their picture posted on a billboard in the middle of New York City's Times Square, during a larger-than-life celebration on Jan. 29. In addition, by uploading the photo, one family will receive an all-expenses-paid trip to a world-famous Orlando, FL, destination.
"Moms see potty training as a pain in the neck, so they delay starting the process or they start and stop if setbacks occur," said Pete Sawin, Pull-Ups brand director, Kimberly-Clark. "After years of experience, we know the key to success is keeping mom and child encouraged along the way, which we're doing by asking her to get started, have fun by sharing her first flush successes, and keep going with tools like the Pull-Ups Big Kid App."
The Pull-Ups Big Kid App is available as a free download via the Apple iTunes App store and Google Play for Android. To learn more, visit www.pull-ups.com.