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Avery Dennison launches new performance tapes website

December 20, 2012

User-friendly site lets visitors quickly find adhesive solutions for wide-ranging applications.

A new user-friendly web site that enables visitors to easily locate adhesives and pressure-sensitive tape solutions for virtually any product application has been launched by Avery Dennison Performance Tapes, a business unit of Avery Dennison Corporation.

The web site,, allows OEMs, converters, contractors, distributors and end user customers to advance from the home page to a recommended adhesive or tape by navigating through just three screens. In-depth product technical information is available for engineers and designers looking to specify a product for an application.

“Finding an adhesive solution has never been easier,” says Sid Srivastava, global business director for Avery Dennison Performance Tapes, Industrial Segment. “First select your market application, such as ‘Automotive,’ then a specific application, such as ‘Foam and Fiber Bonding,’ and then choose from a comprehensive list of products specifically designed for that application.”

Site visitors can choose from 13 dedicated market applications, ranging from Aerospace, Mobile and Handhelds to Solar Panels, Building and Construction, Packaging and Personal Care. An advanced product finder allows visitors to select specific product attributes and application parameters to refine their product search.

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