SCA’s Personal Care division, comprising 30% of group sales, great 6% during the first nine months of 2012 to reach SEK19.2 billion/$2.8 billion. Within adult incontinence, Tena performed well in Europe, winning a major new contract in Scotland during the third quarter, and launching an upgraded men’s product in Europe. In total, Tena adult incontinence sales increased 9%.
Within feminine hygiene, SCA strengthened its market positions in emerging markets like Mexico, Colombia and Malaysia, while in Europe, the company launched new sanitary pads with improved fit, absorption and comfort. Total feminine care sales increased 7% during the period.
Baby diaper sales increased 23% due largely to new contracts in Europe and higher sales in Asia and Latin America