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Limited Edition Pink Swiffers benefit cancer survivors

November 16, 2012

P&G initiative supports Cleaning for a Reason charity.

Cleaning for a Reason, a grassroots, Dallas-based organization that provides free housecleaning services to women undergoing cancer treatment across North America, is kicking off Breast Cancer Awareness Month through a partnership with sponsor Procter & Gamble.

P&G's vibrant pink Limited Edition “Pink” Swiffer Starter Kits, available at Walmart, will help raise awareness of Cleaning for a Reason and support the organization's mission of making life just a little easier for women using their much-needed energy to fight cancer.

“The support of P&G will help us spread the word about our organization’s mission to deliver free house cleaning services to women fighting all forms of cancer,” says Debbie Sardone, president and founder of Cleaning for a Reason. “That will help us extend our reach further than ever before. More women facing cancer will learn about our services and more partners will learn how they can help.”

Cleaning for a Reason “brings meaning to cleaning” by partnering with local cleaning companies in the United States and Canada. Over the past two years alone, the organization has expanded from 800 partner maid services to more than 1000, while donating $1.3 million in cleanings to more than 4600 women. Cleaning services that partner with Cleaning for a Reason have collectively donated more than $2.9 million in free services to more than 10,000 women with cancer since 2006.

“Research shows that about one in eight U.S. women will develop invasive breast cancer over the course of her lifetime and that is just one form of cancer that impacts women. We have a lot of work to do,” says Sardone. “Our sponsors, our partners and our volunteers are clearly ready to roll up their sleeves and do the work that needs to be done… from generating support to mopping floors.”

Cleaning for a Reason partners with local cleaning companies from the U.S. and Canada to offer free housecleaning to women diagnosed with cancer. The organization has donated $1.3 million in cleaning services to more than 4600 women over the past two years. Partner cleaning organizations have collectively donated more than $2.9 million in free services to more than 10,000 women with cancer since 2006, and Cleaning for a Reason is on target to surpass that milestone by 50 percent in 2012.

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