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Huntsman Textile Effects launches PURE by HeiQ

November 16, 2012

A high performance textile treatment providing odor and freshness control.

Huntsman Textile Effects and HeiQ have formed an alliance with the launch of PURE by HeiQ, a new-generation silver product designed as an odor control solution.

PURE by HeiQ is a high performance silver antimicrobial that uses silver to reduce odor with minimal dosing. This technology is applicable at the finishing stage by padding (HeiQ PURE TF) on all fibers and fabric types, except wool.  

The product is durable while using a low amount of active components, providing optimal price to performance ratio the company said. The technology is engineered with a silver microcomposite which brings long-term protection and freshness to the textile for more than 100 home launderings. This antimicrobial textile effect makes it possible to keep garments odor-free by inhibiting the growth of odor-causing bacteria; a desired consumer benefit in socks, activewear, workwear and many other end-use markets.

Proven in use to be equally consistent in combating against discoloration tendencies, PURE by HeiQ does not require high-temperature curing and has no negative influence on hydrophilicity, handle or breathability.

Compatibility with fluorochemical finishes and moisture management agents also means that PURE by HeiQ can be applied to a wide range of textiles and nonwoven substrates, making it ideal for home textiles including sheets and towels, technical and medical textiles, and a wide variety of garments including socks, underwear, knitwear, and sportswear.

PURE by HeiQ is registered by bluesign and certified by the Oeko-Tex Standard 100 scheme for its use in textile applications and consumer products. For a textile chemical to be labeled with an Oeko-Tex Standard 100 certificate, all ingredient products and treatments are tested by Oeko-Tex for their safety to humans and the environment.

HeiQ is a Swiss high-tech company developing and producing and ingredient branding high performance sustainable effects for textiles.

Huntsman Textile Effects is a developer of textile solutions across all aspects of the textile chain.

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