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K-C’s Pull-Ups launches glow-in-the-dark designs



Published August 1, 2012
Related Searches: Product Improvement / Innovation Diaper, Baby K-C
Pull-Ups brand from Kimberly-Clark has revealed new, glow-in-the-dark designs on its Pull-Ups NightTime disposable training pants. The designs, featuring Disney's Cinderella and Mater and Lightning McQueen from "Cars," help parents start a new nighttime routine to make potty training consistent and easier—and fun.

According to the Pull-Ups brand, some parents use Pull-Ups training pants to potty train their kids during the day but revert back to diapers at night, which can send a confusing message to tots and unintentionally causes potty training stumbling blocks. But many pediatricians suggest consistency is the key to these tots' successful transition.

"When toddlers are in the midst of a big developmental leap like potty training, it's crucial that parents establish consistency," says Dr. Heather Wittenberg, Pull-Ups potty training partner. "A consistent routine will provide the level of comfort and security a child needs to ensure long-term success in becoming a big kid."

Instead of going to bed, the Bedtime Light Show helps toddlers "glow to bed" with a simple three-step routine using the newly designed Pull-Ups NightTime training pants:

"Charge up" by putting the Pull-Ups NightTime training pant under a bright light source for at least 30 to 60 seconds;

"Hit the light" after children put on the pants. Make sure the room is dark—even draw the shades and close the door;

"Be a Big Kid" with the new glow-in-the-dark feature. It's just bright enough to keep children motivated but soft enough to keep bedtime calm.

Incorporating the Bedtime Light Show with Pull-Ups NightTime training pants into the bedtime routine encourages children to stay consistent and motivated, and also introduces a fun, new ritual to potty training. The glow-in-the-dark feature is soft enough to keep bedtime calm while still encouraging toddlers to become big kids.

Now, all Pull-Ups NightTime pants feature glow-in-the-dark designs, while still offering the same protection consumers have come to know. The glow-in-the-dark feature is meant to act as a motivational tool to support toddlers during their bedtime routine.

"Our goal is to give parents and toddlers the right tools and resources as they take this journey together so they can have fun along the way—and that doesn't stop at the end of the day," says Pete Sawin, brand director, Pull-Ups. "The new glow-in-the-dark designs give toddlers something to look forward to at bedtime while offering parents and child the added-value of reinforcing consistency in the potty training process."