Previously the company’s online presence was served through its parent website, www.rocklineind.com. As the business has grown through working with some the largest brands and retailers in Europe, Rockline decided to develop a new website to better cater to the needs of the European audience.
The easy-to-navigate site highlights Rockline’s vision, global expertise in product development, quality assurance and engineering, wide portfolio of products as well as its sustainability stance and targets.
The new site illustrates a new contemporary graphic design, in line with its product portfolio. It serves to provide expert advice around the hygiene industry through a built-in blog site and information around Rockline’s European activities. Visitors can interact with Rockline on the site by commenting on the blog and a dedicated services area reserved for clients.
The Rockline blog will become the central point for this process by providing unique insights into wet wipes, consumer opinion, regulation developments and wide-ranging information around hygiene.
As part of the launch, Rockline has also established a Facebook and Twitter page alongside its website. The aim is to use these channels to provide customers and the wider community with the latest information within the hygiene industry.