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P&G launches Team USA diapers

June 26, 2012

Latest limited edition Pampers show support for U.S. Olympic team.

This summer, Pampers will show its support for Team USA with the launch of Limited Edition “USA” diapers, which feature a USA logo print combined with red, white and blue starts and stripes designs. The diapers are avialable now in Cruisers sizes 3-5.

In support of the limited edition launch, Pampers has teamed with two-time Olympic Games Gold Medalist (Beach Volleyball) and Team USA Hopeful, Kerri Walsh and her family, including husband, Casey Jennings, and sons, Joseph (age 3) and Sundance (age 2), as they make their way to the London 2012 Olympic Games. Walsh is the embodiment of P&G’s heartfelt “Thank you, Mom” campaign, which will be showcased at the London 2012 Olympic Games and recognizes the incredible role that mothers play in the lives of their children. As part of this inspiring campaign, P&G plans to raise $5 million to help establish and sustain youth sport programs around the world.

“We are delighted that babies from coast to coast can take part in all of this summer’s patriotic celebrations by sporting the Pampers Limited Edition ‘USA’ diapers,” says John Brase, marketing director, baby care North America at Procter & Gamble (P&G). “From the 4th of July holiday, to next month’s London 2012 Olympic Games, there are so many reasons to celebrate and we’re proud to offer little ones the play gear that allows them to partake in the festivities.”

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