Awe has spent his entire career in advertising and marketing, the majority of it in the industrial sector. After graduating with a degree in marketing in 1991, he worked as a writer and producer making television commercials in Chicago. He then managed a group at AT&T, which offered media services to industrial and B2B companies. He has worked with companies such as Nalco Chemical, Aventis Bio-Sciences and Exelon Energy, in addition to working in Europe for parties affiliated with U.S. Embassies, The World Bank and the U.S. Chamber of Commerce.
Awe will be working closely with Matt Menges, president of Menges Roller.