Procter & Gamble has launched a new feminine hygiene collection targeted specifically toward young girls. The Radiant Collection is a complete offering of premium tampons, pads, liners and wipes that meets all of a woman’s feminine care needs. The new collection, offered by the maker of the Tampax and Always fem hy brands, stands out on shelves and features designer packaging and wrappers that compliment any girl’s unique style, making these products must-have accessories any time of the month.
“The Radiant Collection was designed with girls’ unique style and feminine care needs in mind,” says Gaby Tartaret, Tampax marketing, “Combining a stylish new look with a full line-up of premium products women have grown to trust from Tampax and Always, the Radiant Collection stands out among competitive, feminine care brands.”
This is P&G Fem Care’s first cross-category product initiative and its biggest ever. The Radiant Collection includes Tampax tampons, Always Infinity pads, Always Incredibly Thin Liners and Always Radiant Wipes-to-Go that are packaged with a stylish new look. Its launch marks the first time that P&G Fem Care is using real girls in their advertising, showcasing the uniquely awesome women who inspired the Radiant Collection. The campaign will feature stylish and talented girls like a street artist, yarn bomber and a self-proclaimed “balloonatic.”
P&G Radiant collection targets young girls
Published May 18, 2012