SCA recently performed a survey, which showed that sustainability activities play an important role in its relationships with customers. In response, SCA has made a number of specific targets including tripling production of biofuels from SCA forests by 2020, increasing wind power production, setting aside at least 5% of SCA’s productive forestland from forestry in the ecological landscape plans and a further 5% for nature conservation, decreasing accident frequency rate and delivering better, safer and more environmentally sound solutions to customers through sustainable innovation.
“The middle class is expected to grow by 3 billion consumers in the next 20 years, primarily in emerging markets. This represents a major opportunity for us to improve hygiene and health standards for millions of people at the same time as ensuring our commercial success,” says Kersti Strandqvist, senior vice president of corporate sustainability. “Innovation and sustainability are strongly intertwined, and sustainable innovations are essential if we are to surpass customer and consumer expectations. In order for us to further emphasize the importance of this area, we are today proud to announce that we have decided to join the World Business Council for Sustainable Development, where global corporations go from words to action on sustainability matters.”