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K-C launches GoodNites pads



Published April 5, 2012
Related Searches: K-C Diaper, Baby absorbent Hygiene Film/Components
Kimberly-Clark has a new solution for bedwetters. The company, through its GoodNites brand, is introducing new, innovative bedwetting protection—disposable bed mats. GoodNites Bed Mats are ultra-absorbent, cloth-like, disposable mats that provide nighttime security against bedwetting.

“Accidents are part of growing up—but they don’t have to result in the frustration and hassle that can come with an interrupted night’s sleep,” says pediatrician Jennifer Trachtenberg. “GoodNites Bed Mats make it easier for parents and children may feel empowered and confident with a new way to manage bedwetting.”

New GoodNites Bed Mats feature adhesive strips to adhere to the top of a child’s fitted sheet and
help the product stay in place all night long.

“As a trusted leader and expert, the GoodNites brand understands the challenges of millions of
 
parents and children who are dealing with bedwetting,” says Dave Caputo, senior brand manager, GoodNites.  “GoodNites Bed Mats is a new bedwetting protection choice that offers outstanding absorption in a cloth-like mat, helping give families a better night’s sleep.”

GoodNites Bed Mats will be available in most leading grocery stores, mass merchandisers, drugstores and select online retailers this month. The suggested retail price for GoodNites Bed Mats Jumbo Pack is approximately $10.