Breaking News

K-C launches GoodNites pads

April 5, 2012

Kimberly-Clark has a new solution for bedwetters. The company, through its GoodNites brand, is introducing new, innovative bedwetting protection—disposable bed mats. GoodNites Bed Mats are ultra-absorbent, cloth-like, disposable mats that provide nighttime security against bedwetting.

“Accidents are part of growing up—but they don’t have to result in the frustration and hassle that can come with an interrupted night’s sleep,” says pediatrician Jennifer Trachtenberg. “GoodNites Bed Mats make it easier for parents and children may feel empowered and confident with a new way to manage bedwetting.”

New GoodNites Bed Mats feature adhesive strips to adhere to the top of a child’s fitted sheet and

help the product stay in place all night long.

“As a trusted leader and expert, the GoodNites brand understands the challenges of millions of
parents and children who are dealing with bedwetting,” says Dave Caputo, senior brand manager, GoodNites.  “GoodNites Bed Mats is a new bedwetting protection choice that offers outstanding absorption in a cloth-like mat, helping give families a better night’s sleep.”

GoodNites Bed Mats will be available in most leading grocery stores, mass merchandisers, drugstores and select online retailers this month. The suggested retail price for GoodNites Bed Mats Jumbo Pack is approximately $10.

  • Airlaid Market Report

    Airlaid Market Report

    Tara Olivo, associate editor||October 13, 2015
    Feminine hygiene and adult incontinence segments expected to drive airlaid into the future.

  • SAP Market Report

    SAP Market Report

    Karen McIntyre, editor||April 7, 2015
    Polymers can absorb up to 500 times their weight but can the hygiene markets absorb a surge in global capacity?

  • Spunmelt Investment Continues

    Spunmelt Investment Continues

    Karen McIntyre, editor||February 5, 2015
    New lines keep coming as manufacturers look to gain a competitive edge with up-to-date technology.