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Huggies teams up to aid in disaster relief

April 5, 2012

In an effort to provide North American families access to diapers during times of catastrophic disasters, such as the recent tornadoes impacting the Midwest and Southeast regions of the US, the National Diaper Bank Network and the Huggies brand have pledged to donate 1 million diapers to American Red Cross to support them in their disaster relief efforts.

“We stand ready to lend a hand to the American Red Cross and those families in their time of need,” says Joanne Goldblum, executive director of the National Diaper Bank Network. “Through our partnership with the Huggies brand and their Every Little Bottom initiative, we are pledging to help the American Red Cross and families impacted by either the recent tornadoes or any future natural disasters that may take place.”

In response to the recent tornadoes, the NDBN and the Huggies brand have pledged to the American Red Cross that up to one million Huggies brand diapers will be available for distribution to North American families during times of need to ensure they are able to care for their babies and provide the most basic necessities, such as diapers.

“We want to ensure moms and dads are able to have access to clean diapers for their babies,” says Aric Melzl, director, Huggies Brand. “Clearly our neighbors impacted by these terrible storms are in desperate need right now and the Huggies brand is committed to helping these and any other families out during their time of need.”

“Families with small children have a long list of needs in the wake of disasters, including food, shelter, emotional support and even diapers,” says Charley Shimanski, senior vice president of Disaster Services for the American Red Cross. “This generous donation from the National Diaper Bank Network and Huggies will help us provide families with an essential resource during these difficult times.

The Huggies brand diaper pledge is in addition to the $1.5 million financial commitment Kimberly-Clark has made to the American Red Cross Annual Disaster Giving Program. Together, Kimberly-Clark and the Huggies brand will monitor ongoing relief efforts through its American Red Cross partnership and, where possible, continue to assist those families and communities rebuild in the aftermath of the recent tornado devastation.