Procter & Gamble CFO John Moeller address a group of analysts at Duetch Bank's Global Consumer Products Conference earlier this week where he detailed how his company's purposed-inspired growth strategy has allowed it to enable profitable marketshare growth across many products categories and regional markets.
"We have been able to touch more consumer lives across all part of the globe," he said.
Among its more notable product innovations of fiscal 2009-2010 were the Pampers DryMax diaper upgrade and its Pantene haircare care restage. Both of these product upgrades are expected to significantly enhance P&G's performance in 2010-2011.
More specifically, in its nonwovens related categories, P&G has added to Pampers' share across a number of markets thanks to new product introductions. The continued roll out of Pampers Simply Dry, a value-tier brand, in Western Europe, has boosted the brand's value share there to 48% up two points from the prior year. Meanwhile, Pampers Sleep & Play, which provides nine hours of overnight dryness at a value price, has driven up the brand's share in Central and Eastern Europe, the Middle East and Africa to 44%.
As for Pampers DryMax, the improvement to Pampers premium brand has been rolled out to the Swaddlers and Cruisers brands in North America where it is being billed as a significant performance improvement and the driest diaper ever and has enhanced Pampers' performance in North America. In the past month, P&G has begun rolling out the innovation—a 20% thinner diaper—in the U.K. through the Pampers Active fit line. In the next several months, additional launches will be made throughout Europe, Mr. Moeller added.
Looking forward, Mr. Moeller said that the company is very pleased in the power of its pipeline, which is full of meaningful innovation. These new product launches, in both existing and adjacent categories, will benefit from fiscal improvements including localized production, new polymer development, raw material diversification and streamlined distribution networks.