Kimberly-Clark has developed new interactive marketing tools to help its customers get the most from its products—whether it's a pantyliner, an overnight diaper or a training pant. With the help of a well-known actress, a team of parenting experts and a grammy winning musician, the company is offering new solutions to everyday problems like incontinence, bed wetting and potty training.
"Nobody ever wants to talk about LBL!" said Whoopi. "For some reason, we've decided there's something taboo about it—but so many women experience it and we should be able to talk about it openly. Leaks don't discriminate, we all go through it—I tell women this all the time."
To help spread the word about LBL, the K-C's Poise brand has enlisted the help of House Party to help women spread the word about LBL in local communities across the country. On April 10, 2010, the brand invites women nationwide to host their own Poise brand Laides Who Laugh House Party.
"Bedtime is an important time for parents and children to connect," said Jennifer Trachtenberg, a nationally known pediatrician, author and mom of three, "and I often recommend to families that having a regular evening ritual, such as a bedtime story, can quell nighttime issues like bedwetting and become an important step in building your child's self confidence."
Now through April 15, families are encouraged to visit BedtimeTheater.com to enter the Iggy's Next Adventure contest by creating and sharing their own adventure. Ten finalists will be selected to be chosen as the winning story which will become a special audio installment.
Meanwhile, in the babycare segment, K-C has partnered with grammy winning musician Ralph Covert to help babies dance out of diapers. Since singing and dancing can be a huge motivator for kids and can help to inspire little ones to learn, Mr. Covert collaborated wit Pull-Us brand on a new version of the Potty Dance. Mr Covert will be hosting interactive Pull-Ups-sponsored Potty Dance parties across the U.S. for parents and kids to introduce the new song and dance.
"As a parent and most importantly a parent who is gearing up to potty train my second child, I know first hand how incorporating song and dance into a routine can be a huge motivator for kids," said Mr. Covert. "That's why I am so excited to partner with Pull-Ups and to give families something cool like the Potty Dance to inspire training and reward success along the potty training journey."