Features

The Hygiene Market

December 8, 2009

component suppliers are raising the bar on innovation while keeping costs at bay

The Hygiene Market

rn
rn
rn

component suppliers are raising the bar on innovation while keeping

rn
rn
rn

by Sandra Levy

rn
rn
rnWalk into any store that sells baby diapers, adult incontinence and feminine hygiene products and you’ll see that manufacturers are jockeying to differentiate themselves with claims like thinner, more absorbent, softer, more comfortable, ecofriendly and skin-friendly items. This means manufacturers are piling the pressure on their suppliers—makers of tapes, closures, films, backsheet and topsheet material, superabsorbent polymers and elastics—to provide innovations while keeping a lid on costs.
rn
rnMarket data show that their efforts have paid off. The global hygiene market for diapers, adult incontinence items and sanitary protection devices continues to show healthy growth, topping $57.1 billion in 2008 and is estimated to swell to $69.1 billion in 2013, according to Euromonitor International.
rn
rnMuch of this market is dominated by Procter & Gamble and Kimberly-Clark on the branded front and First Quality on the private label arena. These manufacturers depend on makers of various components to help them stand out in the marketplace. In recent years, it has been the activities of these companies that have led to more stretchable diapers, thinner sanitary pads and more comfortable items overall. At the same time, prices have by and large remained steady showing that component suppliers have successfullly added value without increasing price.

Related Application:

  • Berry Plastics Ups Profile Through Avintiv Acquisition

    Berry Plastics Ups Profile Through Avintiv Acquisition

    Karen McIntyre, editor||August 3, 2015
    Common customers, global growth, access to fast-growing markets among reasons for purchase

  • Mogul’s View From Turkey

    Mogul’s View From Turkey

    Karen McIntyre, senior editor||February 21, 2013
    As it stays focused in the niche markets, Turkey’s Mogul Nonwovens remains observant of the gigantic hygiene market

  • Composites Update

    Composites Update

    Karen McIntyre, editor||April 12, 2016
    Nonwovens join with other materials to add benefits in many markets.

  • Diaper Closure Systems: Striking the Right Balance in Attributes

    Diaper Closure Systems: Striking the Right Balance in Attributes

    By Birgitta Van den Driessche and Christophe Geensen, Avery Dennison Performance Tapes||December 2, 2015
    For diaper closure systems, strong hold, softness and breathability are crucial, yet it can be hard to excel at each quality without tradeoffs. Learn how the latest closure system advances help diaper manufacturers to achieve optimal performance and processing.

  • Responding To Diversity

    Responding To Diversity

    Karen McIntyre, editor||December 2, 2015
    Suppliers to the hygiene market hone their offerings to meet the needs of a new type of consumer