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INDA Reaches Out To India



U.S. association paves the way for nonwovens industry to enter emerging market



Published September 19, 2007
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The world is undeniably getting smaller but, at the same time, the reach of INDA, Association of the Nonwoven Fabrics Industry, is getting larger. With international partnerships already in place in every corner of the globe where nonwovens and engineered fabrics are made and sold, INDA is now actively expanding its members’ interests into one of this century’s hottest, most promising markets—India.

With one successful event held already in India—a Nonwovens Training Course in January 2007 in Mumbai—INDA is organizing a second event, called “The Link With India,” for October 16-18 in Mumbai. At the same time, INDA is establishing an office in India with the express goal of facilitating the growth of the nonwovens business in that country for its member companies.

“India offers our members and the industry the next big opportunity for growth and profitability,” observed INDA president Rory Holmes, who personally spent three weeks in India earlier this year meeting with the key players and laying the groundwork for this global expansion of the association’s reach.

But why is a U.S.-based trade association working so hard to build up business in a foreign market, even one with the potential of India? According to Mr.  Holmes, the answer is simple economics and opportunity.

“INDA activities in India are intended to build the awareness of the nonwovens industry to the established textile industry in that country. The goal,” he added, “is to create more business volume and profits for companies worldwide.”