An absorbent article with an upper surface, a lower surface and a periphery has been issued a patent. The article comprises a topsheet with a bottom surface and a viewing surface positioned opposite the bottom surface. The viewing surface faces upwardly toward the upper surface of the absorbent article. A backsheet has a garment-facing surface and a user-facing surface positioned opposite the garment-facing surface. The user-facing surface faces upwardly toward the upper surface. The backsheet is joined to the topsheet and an absorbent core has a top surface and a bottom surface positioned opposite the top surface. The absorbent core is positioned between the topsheet and the backsheet. An insert is positioned between the topsheet and the absorbent core, which has at least a first layer. The first layer has a colored portion, which is viewable from the viewing surface of the topsheet. The colored portion has a first shade and a second shade. The first shade is positioned substantially centrally within the second shade. The second shade, which is white, is different from the first shade.