Inspired by the huge market and driven by global competition, more and more Western nonwovens companies have begun conducting business in China.It requires a significant commitment for these companies to be long-term successes in today’s global business environment.
China is an exciting but challenging place to do business.In reality, some companies succeed, some under-perform, while others, unfortunately, fail.In addition to the usual business pressures, the effectiveness of a company’s management of cultural conflict leads to either success or disappointment.
This article aims to address this culture conflict with the intention of helping these companies understand the issue, avoid common mistakes and achieve their business goals.
The current Chinese culture has its roots in thousands of years of tradition, and has been passed down from generation to generation.It is quite different compared to the Western culture due to its long history, geographical environment, and unexpected events.Together with its unique system of government, the Chinese culture forms different ethical standards, value systems, communication methodologies, and business mentalities than those in Western countries.This culture conflict between Chinese and Westerners is easily observed in each phase of the business process.If not understood and respected, it can often lead to miscommunication, frustration, unhealthy business relationships and even business failure.
Here are some guidelines I suggest be considered when doing business in China. They are definitely beneficial for you as a means of reducing frustration, ensuring smooth operation, and securing business success:
1. Understand and respect the Chinese culture – it is the only way to learn.
Jerry Fan is managing director, China