The cotton situation has also prompted nonwovens buyers to take a new look or increase their usage of airlaid.The current view of airlaid has reminded users about characteristics including absorbency, texture and a range of options for loft and density. Sometimes airlaid gets a bad comparison with synthetics since it is not as strong. However, consumers have expressed that it is "strong enough to do the job," so it can be said that it is not over-engineered. And now the fact that 100% of fiber in airlaid nonwovens is cellulose, a bio-based and renewable material, is a plus for its environmental advantages.In the wet wipes arena, airlaid plays well in tubs and flat packs for products ranging from baby wipes to cosmetic cleansing pads, cleansing towelettes and surface cleaners.Other market applications include bed pads and pad products such as incontinence and feminine hygiene liners, plus absorbent towels, geotextiles and industrial cleaning wipers.
Susan Stansbury is the executive director of Converting Influence. She can be reached at firstname.lastname@example.org