10.24.23
Tampax, Procter & Gamble's leading tampon brand, is partnering with actress and executive producer Marsai Martin, women's college basketball national champions Angel Reese and Flau'jae Johnson, and Dr. Nicole Sparks OB/GYN, to continue its mission of equipping women with medically accurate education and sparking conversation to help them make informed decisions about what period protection is best for them.
Tampax recently conducted the 2023 Tampax Period Education survey to help understand the period and tampon education gap among young women. The results indicated that not receiving medically accurate education about periods and tampons has perpetuated fears and misinformation, leading many to believe that tampons aren't for them:
The research also found that the lack of education is prominent among multicultural Gen Z communities:
"We've learned that if no one around you talks about periods or uses tampons, chances are you won't either," says Balaka Niyazee, senior vice president of P&G Feminine Care North America. "Our mission is to help women better manage their periods with medically accurate information and superior protection. By partnering with Gen Z trail-blazers Marsai, Angel, and Flau'jae and expert Dr. Nicole Sparks, we hope to create an open space for conversations and education about periods and tampons."
"I'm excited to join forces with Tampax," says Marsai Martin. "By sharing our personal experiences, we hope to inspire women to embrace the possibilities that come with using tampons, so they don't feel like their period is holding them back."
"I didn't understand how to use tampons for a long time," shares Flau'jae Johnson. "I'm thankful my mom was there to walk me through how to use one for the first time before a big college game. It's important to have open conversations about periods and tampons – it could really change your experience."
"When we don't talk about tampons, it perpetuates myths and fears about using them," says Angel Reese. "That's why the work we're doing with Tampax is important. We're here to change the game."
Since its invention over 90 years ago, Tampax has paved the way for women to be educated about their periods and tampons, with the first door-to-door education program in the 1940s. Tampax's mission to educate has spanned decades and most recently, in 2020, the brand reached millions of people with straight-talk period edu-tainment through its "Time to Tampax" campaign.
With "A Better Way to Period," Tampax invites women everywhere to discover the protection, comfort and freedom that lives on the other side of trying tampons.
Tampax recently conducted the 2023 Tampax Period Education survey to help understand the period and tampon education gap among young women. The results indicated that not receiving medically accurate education about periods and tampons has perpetuated fears and misinformation, leading many to believe that tampons aren't for them:
- 68% of Gen Z women & girls say they have received little or no period education before their period began, and more than half are uncomfortable discussing their period with close friends.
- This lack of education extends to tampons, with 83% of Gen Z women & girls saying they received little or no education about tampons before their period began.
The research also found that the lack of education is prominent among multicultural Gen Z communities:
- 43% of Black Gen Z women & girls have never used a tampon at all, despite 41% of Black Gen Z women & girls who have used tampons saying tampons have allowed them to have more freedom on their period.
- 36% of U.S. Hispanic Gen Z women & girls who have never used and don't plan to use a tampon say it's because they heard they are uncomfortable, despite 61% who have used tampons saying they're comfortable when inserted correctly.
"We've learned that if no one around you talks about periods or uses tampons, chances are you won't either," says Balaka Niyazee, senior vice president of P&G Feminine Care North America. "Our mission is to help women better manage their periods with medically accurate information and superior protection. By partnering with Gen Z trail-blazers Marsai, Angel, and Flau'jae and expert Dr. Nicole Sparks, we hope to create an open space for conversations and education about periods and tampons."
"I'm excited to join forces with Tampax," says Marsai Martin. "By sharing our personal experiences, we hope to inspire women to embrace the possibilities that come with using tampons, so they don't feel like their period is holding them back."
"I didn't understand how to use tampons for a long time," shares Flau'jae Johnson. "I'm thankful my mom was there to walk me through how to use one for the first time before a big college game. It's important to have open conversations about periods and tampons – it could really change your experience."
"When we don't talk about tampons, it perpetuates myths and fears about using them," says Angel Reese. "That's why the work we're doing with Tampax is important. We're here to change the game."
Since its invention over 90 years ago, Tampax has paved the way for women to be educated about their periods and tampons, with the first door-to-door education program in the 1940s. Tampax's mission to educate has spanned decades and most recently, in 2020, the brand reached millions of people with straight-talk period edu-tainment through its "Time to Tampax" campaign.
With "A Better Way to Period," Tampax invites women everywhere to discover the protection, comfort and freedom that lives on the other side of trying tampons.