09.06.23
Kao Corporation has released the Kao Sustainable Product Development Policy on its website. The policy compiles and integrates various existing policies related to product development and other fields and clearly defines the direction of product development toward Kao’s goal of realizing the Kirei Lifestyle. Kao will continue to proactively conduct product development based on this policy.
For over 130 years, Kao has worked to help consumers lead fulfilling lifestyles. In April 2019, Kao established its ESG strategy, the Kirei Lifestyle Plan, and began fully integrating ESG principles into its management practices. Under the new Kao Group Mid-term Plan (K27), Kao is focusing on developing its business, providing better products and services for consumers and society, and product development toward its purpose, “to realize a Kirei World in which all life lives in harmony.”
Kao has now shared the Kao Sustainable Product Development Policy to make these efforts easier to understand for as many stakeholders as possible.
Kao aims to utilize raw materials derived from waste and carbon dioxide, and to design products that are easy to recycle.
The key to this is making them easy and comfortable to use, in order to encourage the wide adoption of sustainable products amongst its consumers and customers. Kao’s unique sustainable technologies are strategically formed with partners, including competitors, to contribute broadly to the sustainability of the earth and society.
For over 130 years, Kao has worked to help consumers lead fulfilling lifestyles. In April 2019, Kao established its ESG strategy, the Kirei Lifestyle Plan, and began fully integrating ESG principles into its management practices. Under the new Kao Group Mid-term Plan (K27), Kao is focusing on developing its business, providing better products and services for consumers and society, and product development toward its purpose, “to realize a Kirei World in which all life lives in harmony.”
Kao has now shared the Kao Sustainable Product Development Policy to make these efforts easier to understand for as many stakeholders as possible.
Kao Sustainable Product Development Policy
"A sustainable lifestyle is increasingly essential given the many environmental and social issues that exist throughout the world today. We will realize a sustainable, healthy planet for the future by living a beautiful life inside and out, and making thoughtful choices for our environment and society. We will develop our products to advance this way of living (Kirei Lifestyle)."New ideas of “Maximum with Minimum”
Kao will focus on holistic optimization in materials, formulation, processes, and packaging by utilizing technologies based on its essential research. Striving to eliminate negative impact on the environment, biodiversity and human rights will help ensure a sustainable life for future generations, while maximizing value for all stakeholders, which include its diverse customers, communities and future society.Product development stewardship throughout the entire lifecycle
Through advancements in Kao’s Research & Development for unique raw material, product formulation, packaging and manufacturing, it promises to realize meaningful and lasting sustainability throughout the product lifecycle.Kao aims to utilize raw materials derived from waste and carbon dioxide, and to design products that are easy to recycle.
Making a sustainable tomorrow a reality, together
Kao aspires to create a circular society by working together with its stakeholders through sustainable products by design that deliver maximum value for our customers and yet minimize negative impact in all stages of the lifecycle.The key to this is making them easy and comfortable to use, in order to encourage the wide adoption of sustainable products amongst its consumers and customers. Kao’s unique sustainable technologies are strategically formed with partners, including competitors, to contribute broadly to the sustainability of the earth and society.