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Playtex Sport Introduces Compact Tampon

April 11, 2017

Feminine hygiene brand also partners with gold medalist Aly Raisman to help girls rule in sports tryouts

Edgewell Personal Care's Playtex Sport brand has launched the Playtex Sport Compact tampon. Featuring the most compact tampon, the new Playtex Sport Compact tampon is now 30% smaller than the full size and is discretely pocket sized while still providing the same 360° Sport Level Protection and FlexFit technology.

Now through September 30, customers who purchase Playtex Sport Compact in-store are invited to snap a picture of their receipt and send it by text message or email to Playtex@uploadreceipt.com to receive a free Tryout Kit by mail. After submitting their proof of purchase, they will receive a code to redeem their Tryout Kit featuring essential items to help girls succeed including wireless headphones, sunscreen, lip balm and a headwrap. 

To promote the new line, Playtex Sport teamed up with Olympic gold medalist and gymnast Aly Raisman to help encourge girls not to feel stressed out when trying out for sports. In fact, the top two things Gen Z girls feel are most likely to ruin a sports tryout are being overly nervous or self-conscious (36%) and being on her period (33%).

To help put nerves to rest, Playtex Sport and Raisman have collaborated to provide girls with the tools, and advice, they need to survive tryouts and persevere through their periods. As part of this mission, today, the "Try It. Trust It. Play On." video featuring Raisman will launch in which she introduces the new Playtex Sport Compact tampon and shares tips to help a young gymnast during a surprise visit [http://bit.ly/2oqfnWw].

"Even though I've been competing in gymnastics since I was a little girl, I still get nervous before trials or a competition," says Raisman. "I need to feel confident no matter the situation and am always on the go which is why I'm excited to partner with Playtex Sport. Their new compact tampon helps me focus on performing at my best without any added stress from my period and is the perfect size for travel!"

To continue providing platforms for girls to be active in sports, Playtex Spor® will be donating $10,000 to the Wendy Hilliard Gymnastics Foundation to assist in the organization's efforts to inspire underserved youth by providing them with the support they need to succeed in gymnastics. Raisman was on hand to present the donation during gymnastic practice held on April 5.

"Playtex Sport is proud to partner with Aly Raisman and provide its support to such an inspiring organization," says Marimer Maldonado, Playtex Sport brand manager. "With each new product, our goal is to give girls the confidence they need so that they can focus on what really matters – being the best athlete they can be."



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