Following the successful integration of Grupo Mabe in 2016, the addition of HM personal hygiene supports the Ontex strategy by extending our growth platform in the Americas to Brazil, increasing revenue from Ontex-owned brands and accessing a fast growing market.
HM personal hygiene is the market leader in the adult incontinence category, and holds a solid No. 3 position in babycare in Brazil, the fourth largest hygiene market in the world. Pro-forma unaudited revenue for the financial year 2016 amounted to R$1.2 billion ($362.9 million) in compliance with Brazilian GAAP. Going forward, more than 50% of Ontex Group revenue will come from outside Western Europe, and more than 50% of Group revenue will come from Ontex-owned brands. These two key milestones confirm that significant progress continues to be made in transforming Ontex into a leading international consumer company.
HM personal hygiene has a portfolio of strong local brands including BigFral and AdultMax in the adult incontinence category and PomPom, Cremer and Sapeka in the babycare category.
Charles Bouaziz, Ontex CEO, comments: “I am pleased that we have completed this attractive deal, and can now start welcoming our colleagues at HM personal hygiene to Ontex as part of our Americas Retail Division. The business has achieved strong results with customers and consumers in Brazil over the past years, and we look forward to working with them to further develop the brand portfolio and delivering on operational synergies.”
The enterprise value agreed for the HM personal hygiene business was R$1 billion (€305 million/$302.4 million), which has been paid from available cash, and from available and new debt facilities, after customary adjustments for net debt.
HM personal hygiene will be consolidated into the results of Ontex with effect from March 1, 2017.