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Kara unveils Sunscreen Wipes

July 17, 2014

Contains SPF 20 sunscreen lotion and other protective ingredients.

Kara is a brand of wipes brought to market in India by Aditya Birla Group. Most recently it has introduced Kara Sunscreen Wipes made with SPF 20 sunscreen lotion.

Kara Sunscreen Wipes are also enriched with aloe vera and plum extracts designed to nourish the skin with vitamin E and antioxidants. So, no matter how long one is in the open-air, the skin is protected and pampered in a matter of minutes says the company.

During India's monsoon season, with the heat subsiding, individuals are more prone to forget to protect their skin with sunscreen. Sunscreen shields the skin from the UV rays of the sun. Even if it remains hidden behind the clouds or tangos with the rain, as long as it is daytime, the skin needs protection.

India being a tropical country, people need to be especially mindful of the harmful effects of the sun's ultraviolet radiation. The harsh sunlight to which one is exposed can cause severe burns and skin damage. In the long term, it can lead to skin cancer.

The heat combined with humidity and moisture increases the chance of UV rays damaging the skin causing premature aging, wrinkles, dark spots, fungal infections and dryness. As a result, in monsoon season, the companys says it becomes essential to use sunscreen but it is a challenge to find a suitable non-greasy or waterproof sunscreen. Kara launched its Sunscreen Wipes to fill this gap it sees in the market.

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