Global Fashion Technologies Group and Pure System International are joining forces to produce and market internationally branded PuraVida performance enhanced sustainable textile fiber. The joint venture will leverage Pure System's patented process to produce high quality textile fiber by the utilization of collected Smart Streams from fabric mills and cut and sew facilities globally that are normally discarded during the apparel production.
The JV's strategy calls for leveraging eco friendly and nanotechnology enhanced rejuvenated fiber to improve innovative products across multiple market categories, including apparel. Avani Activewear plans to introduce both women's and men's high performance active apparel product with high performance sustainable fabrics at retail for the Spring 2015. The strategy also calls for multiple production facilities thoughout the world in order to effectively and efficiently serve the market.
Tom Witthuhn, Global's CEO, says, "We at Global Fashion Technologies Group are thrilled to be joining forces with Pure System International to bring this game changing technology to market. Pure System's revolutionary process delivers on the promise of creating superior performance fabrics while dramatically reducing environmental strain. The natural synergy with Avani Activewear makes this union a great fit for us. That said I believe the biggest winner will be the eco conscious consumer looking for superior active apparel."
Pure System's senior executive, Joy Nunn, says, " I am excited to enter the world of apparel and performance nonwovens with Tom and his team at Global. This new sustainable technology is centered on revolutionary performance fibers and fabrics. Our joint venture with Avani will create valuable jobs globally, rescue scrap formerly earmarked for landfills and give it renewed purpose, as well as advance healing for our planet."
The parties anticipate rapid completion of the joint venture process and expect to be fully operational within the first quarter of 2015.